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CASE STUDY

CASE STUDY

Here’s how we partnered with influencer Okulaja, who has over a million followers across platforms, to streamline his digital presence — improving his website, social media, graphic design, and advertising to grow his brand more effectively.

ShapeupUK

ShapeupUK

END-END WEB DEVELOPMENT, SOCIAL MEDIA MARKETING, GRAPHIC DESIGN, AMAZON MARKETPLACE.

End-To-End Web Development, Social Media Marketing, Graphic Design, Amazon Marketplace.

Our goal was to build a stronger, more recognisable digital brand image for ShapeUpUK, increase revenue across multiple platforms, and create a consistent online presence. This included driving growth through targeted advertising, expanding audience engagement, optimising fulfilment processes, and implementing better digital solutions to support long-term scalability.

Our goal was to build a stronger, more recognisable digital brand image for ShapeUpUK, increase revenue across multiple platforms, and create a consistent online presence. This included driving growth through targeted advertising, expanding audience engagement, optimising fulfilment processes, and implementing better digital solutions to support long-term scalability.

Client

ShapeupUK

Industries

Hair Treatment

Product

Hair & Beauty

Project Date

May 2024

Reduce checkout abandonment

+28%

Monthly Ad Impressions

+420%

ROAS

6.3x

Revenue Growth

+24%

ROAS

6.2x

Revenue Growth

+24%

Industries

Hair Treatment

Product

Hair & Beauty

Strategic Digital Foundation

We partnered with ShapeUpUK to design and develop a custom e-commerce platform that reflected the brand’s identity while supporting future scalability. The new site integrated seamlessly with TikTok, Amazon, and other key channels, ensuring consistency across the entire customer journey. Post-launch, the platform achieved a 42% improvement in site speed and reduced checkout abandonment by 28%, creating a more frictionless path to purchase.

Performance Marketing & Multi-Channel Expansion

To accelerate growth, we implemented data-driven advertising campaigns across YouTube, Amazon, and Instagram. Each initiative was optimized for reach, relevance, and conversion — resulting in a 320% increase in monthly ad impressions, a 5.2x return on ad spend (ROAS), and a 65% uplift in social community growth over six months. These campaigns significantly expanded ShapeUpUK’s market presence and delivered a 78% year-on-year increase in e-commerce revenue.

Creative Design and Ongoing Support

In addition to marketing and development, we continue to provide end-to-end creative services, including product visuals, branded content, and channel-specific design. Our 24/7 operational support ensures platform stability and business continuity, enabling ShapeUpUK to scale confidently while maintaining a polished, professional presence across every digital touchpoint.